You’ve heard about marketing for a long time, and you probably even know some people in the field. But when you ask yourself, “What do marketers do?” the details get a little fuzzy. In a field as broad as marketing—there’s a good reason for that. The marketing job description can look 100 percent different for two professionals who share the same or similar job titles!
Marketing is an expansive area of expertise that encompasses many different focus areas, skills and job descriptions. Working in a marketing position involves showcasing a company in a positive light, often by showing customers or clients why they should trust a company and purchase its goods or services.
What, specifically, does a marketer do? There truly are hundreds of job descriptions. But we asked marketers to share about some of the bigger marketing categories, as well as their job descriptions, to help fire your imagination. Take a closer look at these forms of marketing to see whether you could see yourself in this field.